The Creative Innovator Training Programme
The Art and Craft of InnovationA step by step approach to training yourself to Innovate, Develop and Invent new profitable productsThe Creative Innovator Training package is available as a downloadable eBook, follow the link for more details eBook Details The Creative Innovator Training Programme comprises a series of almost logical steps which you undertake with the intention of making your ideas more market friendly and more enterprise friendly. Starting with the planning and personal training with which you can make yourself better equipped to invent or design successful product, on to the various methods which are employed to get your product into the marketplace.
Overview of areas and topics covered by the C.I.T Training PackagesLearn to inventSetting aims –If it isn’t fun, it won’t get done and if it’s bringing new gadgets to the common man for no profit you’re on the wrong course!Changing your mind set. Targeting the work Visual training. Trawling the market Bouncing ideas. Team Fun. Triggers Thought trialling and using deliberate blinkered vision Wrong materials in the right places. Swinging around the hook Float a shape Adding wit Choosing your product to suit your skill/resource set. Brand names are so so important! Tactical Innovation -Getting dirtyLooking for product gaps in existing companies product ranges.Adding on to an existing product range, un-commissioned, or commissioned, cold calling target companies. Disruptive Innovation – the Holy GrailProducts which dramatically change things, or marketplaces or methods of work, or client usability and make other products obsolete (ideally competitors)De-Lux-ing InnovationRedesigning commodity product and moving up market and down volumeBespoke Innovative Product DesignDoes what it says on the tin but requires more than just some basic design skills.But if you've got them, then let’s go party with the big boys. If you turn out to be better than me I’ll grind my teeth and sulk! Targeting your InventionYour available resourcesPatents and other intellectual property rights The selling route. Product pricing-and no it’s not just cost added. The volume assumptions- Volume v Hand stitched - Commodity Product. Single product companies –oh dear oh dear not on my watch, thank you very much Development range head room & range extensions- product ranges, Internal to range and external Pre and post production issues Logistical issues. Selling and MarketingProduct positioningPackaging –it’s not just about pretty boxes Web sites sales and brand building. Design Prizes, PR, and generally holding up the scenery and moving the mirrors. The Sheds of Doom, B&Q and the like Small retail sales outlets chain or independent, Utilitarian or Luxury Direct sales to industry, Users or Specifiers Direct sales to general public, Utilitarian or Luxury Mail Order, mail shots, advertising. Sales agents Franchising Licensing and Royalties schemes Direct sales to bodies Education health local government NGB’s etc Direct sales to Government and semi government departments, Education, Health, and Local government, etc Funding.DIY, getting it mostly done for free, limit your need.Angels, Venture Capitalists and others from the dark side, Grants et al, and Banks if you must. Your new company setupCompany structures which work for you and let you keep what you already own.New company start-ups. Company takeovers and one-sided mergers. Partnerships General Admin. stuff 
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