The Challenge of Creative Innovation
My own very simplistic philosophy is that the designers and makers of artefacts’ are the most important and worthwhile in society; I honestly believe every other job is less important! I love what I can do in inventing and designing physical objects which people, your audience, want to own. The best buzz in the world is walking into a home, office or shop and seeing a product which you remember, starting as a single line on a scrap of paper, being used or sold by the customers ---believe me it’s like scoring that final goal at Wembley or I suppose hitting the killer home run in the World Series, it’s just pure magic. And that first time it happens to you, well you will remember that moment long after you’ve got used to or forgotten any money you made from the product. This is a very user friendly and simple system and it will seem like just good common sense. Well ok, maybe you have an idea, maybe you haven’t but would like to do so. So where do we start, well not from here....... firstly we have to start the training. Even if you have an existing idea and want to quickly get on with its development then you are still advised to run though these exercises.
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